Well hello, you glitter-covered alien. Grab a cold Topo Chico, watch out for the Miami seagulls, and let’s get into it. We’re kicking back on the beachfront today for a mastermind session that is going to change the way you look at your work forever.
I’m going to give you one sentence today that is going to open the floodgates for your profits like nothing you’ve ever experienced: Stop operating your online business with the desire to make money.
I know, that sounds crazy coming from me. My whole mission is helping you get rich inside and out. But I want you to experiment with uncoupling the money from the process. I want you to act as if you already have $10 million in your bank account and 500,000 subscribers. If you already had the wealth, the platform, and the notoriety—if you had absolutely nothing to lose—what would your content look like?
Most of the “advice” out there in these streets is teaching you to operate from poverty consciousness. They want you to chase trending songs with cortisol coursing through your veins, or act like a monkey tap-dancing for an algorithm. But when you operate from overflow, you aren’t a servant to Mark Zuckerberg’s Fiji emergency shelter; you are the tastemaker.
If you didn’t care what anyone thought about what you were going to say, what would your stuff look like now? What would your products look like? In my early days as a trainer, I was in lack. I was desperate for the sale. But when I moved online, I started giving away my best meal preps and workouts for free. I wasn’t worried about “making it work.” I was an evangelist for a movement. When you come with that kind of heat—content that actually transforms lives—the algorithm becomes your servant because you finally brought the substance.
Resources Mentioned
The Big Money Blueprint: This is my brand new, very in-depth training designed to help you anchor into your soul’s message and what you really want to be known for. It includes five training videos that I could easily have charged a lot of money for, but I’m giving it to you from a space of overflow.
- Get it at: Brendaturner.com/big
Key Takeaways
Uncouple Money from the Process: Practice operating as if your financial goals have already been met. This shifts your energy from “please buy” to “here is value.”
Reject the Poverty Default: Most online business trends are built on lack. Stop doing “monkey dances” for the algorithm and start focusing on your body of work.
The “Overflow” Content Filter: Ask yourself: “What are the videos I know need to be out there that aren’t out there yet?” Create from that space of necessity and service.
Be the Tastemaker: You don’t need to wait for the algorithm to tell you your work is good. When you bring substance, the audience follows the authority, not the trend.
Generosity as Strategy: True wealth comes from a sense of overflow. Giving away your best work establishes you as an authority and builds a movement faster than any “sales hack.”